MOQ — minimum order quantity — is one of the first things every new brand runs into. It decides how much cash you need, how much risk you take, and which manufacturers you can work with.
This guide explains what MOQs are, why factories set them, typical numbers, and how to keep your first orders small without overpaying.
What is MOQ and why it exists
MOQ is the smallest quantity a factory will produce for a given style and colour. It exists because setup work — patterns, markers, fabric ordering, machine setup, print screens — costs the same whether you make 30 pieces or 300.
Below a certain quantity, that setup cost makes each garment uneconomical, so factories set a floor.
MOQ per style vs per fabric vs per colour
MOQ is usually quoted per style and colour. Fabric mills also have their own minimums, which is why custom-knit or custom-dyed fabrics push MOQs higher than using stock fabric.
If you split one order across many colours, each colour may need to hit the minimum — so fewer colours at launch keeps quantities (and cost) manageable.
Typical MOQs by product
Numbers vary by factory and fabric, but as a rough guide for new brands:
- T-shirts: from ~50 pcs per style/colour
- Hoodies & sweatshirts: from ~50–100 pcs
- Activewear/leggings: from ~50–100 pcs (custom knit higher)
- Cut-and-sew fashion: from ~50 pcs per style
- Custom-dyed or custom-knit fabric: often 300+ pcs
How to start with low MOQs
Use stock or readily available fabrics, limit colours at launch, and combine several styles with one manufacturer to build a balanced first collection without over-ordering any single SKU.
Work with a factory that specialises in low-MOQ private label (we start from ~50 pcs per style) so you can validate demand before committing to large runs.
Frequently asked questions
What does MOQ mean in clothing?
MOQ is the minimum order quantity — the smallest number of units (usually per style and colour) a manufacturer will produce in one order.
What is a typical clothing MOQ?
For new brands, MOQs commonly start around 50 pieces per style and colour; custom-knit or custom-dyed fabrics can require 300+.
How can I get a low MOQ?
Use stock fabrics, limit colours, combine multiple styles in one order, and choose a manufacturer that specialises in low-MOQ private label production.
Ready to put this into production?
Low MOQ from 50 pcs, DDP shipping worldwide, and a real merchandiser on your order.
Request a Quote